Building a website is only the beginning of the journey, no matter your line of business. Whether you are an entrepreneur, a large-scale business owner, a blogger, an artist, and whatnot, the most vital part of running a website is getting real people to visit your website. This way, you are sure that your efforts and resources are not in vain.
Getting traffic to your website and converting them into leads is the real deal. Here is a guide on how to convert your website traffic into leads.
There are many ways to grow your website traffic fast such as;
- using SEO
- answering questions on Quora
- Start an online community
- Email newsletter
- promoting your website on social media
- participating in podcasts, and many more.
However, in this article, our focus is on using search engine optimization (SEO). Of all methods above, SEO is the most powerful way to drive traffic to your website fast. SEO is a tool that search engines use to rate websites.
If your website and its content are well optimized, it stands a chance to show up on the first page when someone types in related keywords on a search engine. Achieving this feat may not be easy, but the following tips can help you grow your website traffic fast.
1. Write Quality Content
When you launch a new website and you are lucky to get some first-time visitors, the quality of your content will determine if they will be returning visitors or not. To ensure that your visitors leave your website satisfied, give them something worth their time.
Publish comprehensive content on your website. Avoid ambiguity or excessive high-sounding words. Your audience wants to learn as much as possible within the shortest time. Remember that the moment they exit your website, they may never return.
Comprehensive content that addresses the topic head-on can help keep them longer. In addition, search engines can fish out well-written articles and rate them above others.
To give your content more authority, make them original. The goal is for search engines to rate your content as having more authority than your competitors. What better way to achieve this than by creating original yet comprehensive content?
Also, create content around topics that will stay relevant even when the chips are down. In other words, avoid trending topics. Trending topics have a short life span and cannot deliver the result you need over a long period. Search engines love evergreen topics, so your content gets a high ranking. That brings you one step closers to your goals.
2. Use The Right Keywords
Optimizing your page with keywords is a great way to grow your website traffic. Keywords are words or phrases that can attract people to your website. When you insert the right keywords into your content, it makes it easy for people searching for related content to find you.
There are two types of keywords; primary and secondary. Primary keywords are often single words or short sentences that describe your overall business category, while secondary keywords are more specific to each content. They are often long-tailed words.
For instance, if your website focuses on fitness training, your primary keyword could be “morning workouts,” and your secondary keyword could be “how to burn belly fat through exercise.” A single primary keyword is enough for each page while secondary keywords can be as many as necessary.
To find the right words, run your topic by Google, and scroll down to the bottom of the result page to check out the questions below. If the questions relate to your topic, they could be your keywords. Or, try using UberSuggest.
The more related keywords your content has, the higher its ranking. Try not to oversaturate your content with keywords and only naturally insert them so they can flow seamlessly within the write-up.
3. Use Internal Links
Internal links are links that lead to other related content on your website. Using internal links helps to give your page higher credibility. It also helps your visitors fully grasp the concept of the topic they are reading at the time.
How do internal links work? For example, if you have published content on how to use a pressure pot but currently writing about the different types of pressure pots, you can link the published content to the recent one. Just copy the link to the published work, highlight your anchor text, select “insert link” or click on Ctrl + K, paste the link and click on “enter.”
Though using internal links is a great way to grow your website traffic fast, Google and other search engines may flag your page if they are too many of them.
Excessive links can also leave your visitors confused. That is certainly the opposite of what you want to achieve. To get the best result from using internal links, insert them sparingly and only where it is necessary, the same you would naturally insert your keywords.
4. Use Backlinks
Backlinks are another effective tool for growing your page’s website traffic. Backlinks are also called external links and work excellently well when you use them correctly. They are links from other sites leading to content that relates to yours.
You can insert them the same way you insert your internal link. Using backlinks from sources with high authority helps to boost your ranking and increase your traffic. Generating a list of authentic links may be a little challenging but doable.
SEO tools can help make the process easier. These tools include UberSuggest, Google Search Console, Ahrefs, SemRush, Screaming frog, SEOQuake, and more. Select the one that is suitable for your needs and put it to work.
Copy and paste your competitors’ URLs and compare them against yours. The SEO tools will present a list of links found on your competitors’ websites. Check out the links and pick the ones you need.
Additionally, using any of these SEO tools as a plugin on your browser is another way to find authoritative websites. Every search you conduct on your browser will display the authority of each website, 100 being the highest. You can link websites with a high authority figure.
5. Use a Short And Attractive URL
Keep your URL short but captivating, not more than 60 characters if you can. Most search engines consider URLs with more characters as unauthentic. Therefore, they get a lower rating. To keep your page at the top, stay within the limitations.
Generating a short, captivating URL is easy. Go straight to the point with your description and include a primary keyword. Do not try to be sleek. Make it short and direct. Ensure that the keywords and URL description are an actual representation of your page.
6. Reduce Your Website Load Time
Your website loading time is equally vital to your progress rate. According to Google, 53% of internet users will exit a website if it doesn’t load within 3 seconds. So, If you observe all the hacks above and your website fails to load quickly, you are losing more visitors than you should.
Remove anything you think might be responsible for its slow response to make your page load faster. They may include heavy images, unnecessary videos, and plugins. You can use Google PageSpeed insight to find out the speed of your website. Taking out these things reduces your bounce rate and improves your website performance.
7. Optimize Your Images
Images add an extra layer of quality to your content. They are a visual representation of your topic. Some folks focus on the graphics on a page than the actual content, so you must optimize your images for better results.
There are a few things you must do to achieve this. Use images of appropriate size, heavier images as we stated earlier may cause your page to become slow. Insert many pictures in your content plus a featured image. A featured image is the first picture that appears on your post.
Use the alt feature. The alt feature allows you to describe the image with words. That way, your visitor will know what to expect if your website is slow. It also helps people with special needs. This is also another means to introduce more keywords into your work.
Test your pages to see how the images appear on the mobile and desktop versions before publishing your content.
8. Optimize Your Meta Tag
A meta tag or meta description is a short description of your page. It is usually the next thing after a page title. A well-written meta tag can convince internet users to visit your page and read your content. Therefore, you should optimize your meta tag.
If you host your website on WordPress, the platform offers you a box where you can write your meta tag. Try keeping it below 160 characters because anything more than that may not convert. Talk about what your page is about but in a convincing tone. And always write unique meta tags for all your content.
9. Format Your Page To Display Featured Snippets
Many internet users are not patient enough to read through a whole text. Showing snippets of your content is a great way to direct their attention to your site. In the image above, a page with only 48% authority made it to the top because of the snippet feature.
Ideally, articles with featured snippets usually appear at the top of search engines like Google. The featured snippet is also referred to as the SERP feature.
To format your page for this purpose, create headings or subheadings that address specific questions, then list the answers in a bullet or numbered pattern. Ensure that your data is accurate and not clickbait. Also, keep each point short and simple, preferably below 20 words.
10. Build A Good Website
Your website design and overall outlook can make or mar your SEO performance. While building your website, make sure it has a sitemap. A sitemap is a tool that helps your website appear in Google news.
Your website should tell your visitors what you do at a single glance. Inserts several links to your products or services, and don’t forget a CTA button that prompts your visitors to take action.
Furthermore, use a beautiful layout pattern. The appearance of your website matters a lot. A beautiful well-designed website can encourage your visitors to stay longer and probably share your content.
also, do not forget your landing page. a landing page is the first page your visitor sees when they arrive on your website. you can learn how to create a landing page that converts.
Growing a successful website requires SEO as a fundamental growth tool. Understanding SEO and how it works will always be a game-changing factor. There are loads of materials available to help you expand your SEO knowledge.