Are you looking for the best ways to generate leads for your plumbing business? Or do you want your business to attract quality leads that would turn out to be your loyal customers? If that’s what you want, then this article is for you. Read to the end to find out how.
Introduction to Lead Generation
Simply put, lead generation is the process of attracting prospects who may be interested in your products or services, turning them into potential customers. Hence, one of the primary purposes of lead generation is to drive traffic from high-quality prospects who would later become high-valued customers.
With this process, business owners nurture potential customers and guide them through every stage until they are willing to buy.
That said, generating leads can be a rigorous process, especially if you are a beginner who is just new to the business, but it can be beneficial when successfully achieved. It can increase brand awareness, build customer relations, complete a sale, and more.
So as a plumber who wants to thrive online, you don’t need to underestimate the power of lead generation because it can help you build a great business empire.
1. Revamp and Optimize Your Website
As an online business owner, your website is one component of your business you shouldn’t neglect or take for granted. That is because a well-built and designed website has the power to draw massive leads to your business.
Therefore, in creating your website, We suggest you make it mobile-friendly, fast, and easy to navigate. Also, it should have a simple design that displays properly across all devices be it a desktop computer, laptop, mobile phone, etc.
Furthermore, ensure your website has contact information regarding your plumbing business so customers can reach you. To make it more convincing, add online reviews of your happy customers, and a call to action (CTAs) that tells visitors what you want them to do on your website.
2. Increase and Manage Plumbing Review
Without any doubt, an online review is one of the reliable sources most business owners adopt to generate exclusive leads, and plumbers are not an exception. Many people make inquiries about your business through reviews to be sure you deliver as promised.
A survey by Statista reveals that 93 percent of online buyers said they read customer reviews before buying from unfamiliar online sellers. In the same survey, 77 percent of respondents compared prices from different sellers before purchasing.
So to keep generating leads, indulge your previous exclusive prospects that turned into loyal customers to keep bringing positive feedback for your plumbing services. This could motivate others who may have an interest in the services you render thereby leading to more lead generation.
3. Offer Quality Training and Best Customer Services
Good customer service is essential to getting more leads for your plumbing business. When customers enjoy good and quality services, it gives them no option but to leave positive feedback on your site. Doubtless, this can generate more leads for your plumbing business.
However, to achieve this, you will need to train your plumbing contractors and employees to offer high-quality services to your customers. They should be able to handle your customers smoothly, starting from booking an appointment to closing deals.
To top it all, endeavor to ask your customers about their experience and get them to leave a review about your plumbing services.
4. Send Targeted Email Marketing
Sending messages tailored to a specific segment of your audience and customers is an excellent marketing strategy. It’s a way of ensuring your emails catches their attention and gets them to take an action.
You can create segments by grouping your audience according to their traits, demography, level of engagement, on-site behaviors, and more.
Meanwhile, the more information you have about your audience, the more relevant and engaging your email will be. Knowing your customers and engaging them with the right content will help improve relevancy and enhance better relationships.
There are many examples of targeted emails that can help you achieve this. Some of them include;
- personalized product recommendations
- Consideration stage Emails
- Upsell Emails
- Relevant Content
- Re-targeting Emails
- Welcome Email
- Abandoned Emails
Furthermore, according to CMSWIRE, 99 percent of marketers attest that personalization advanced their customer relationships. So, when your customers have a better and more personalized experience with your brand, they will likely stick with your brand for a longer period.
5. Invest in Digital Advertising
Digital marketing is another marketing strategy that can benefit you more when used effectively. It is a simple and affordable means of reaching a large audience to increase website traffic and brand exposure.
Meanwhile, You can promote your plumbing business online in different ways like Social media marketing, display advertising, online event, webinars, content marketing, search engine marketing, and more.
6. Master and Manage Local SEO
Local SEO is a common practice among business owners with brick-and-mortar outlets. It helps increase their visibility on Google’s search engine result pages. As a plumber, an optimized local search would help your website rank higher when people search for keywords directly related to your niche or location.
Now, the question is how do you optimize your website for local SEO if you are a small plumbing business operating in a specific region? Here is the best way you can go about it:
- Create a Google My Business Page
- Optimize your website for voice search
- Make your website mobile-friendly (optimized for speed, include moderate fonts that are easy to read, add images, and use intuitive UI for better UX
- Use keywords in your content, meta description, homepage, title tag, URL, product page, and more.
- Use location-specific “About Us” Page
- Use online business directories
- Create location-specified web pages for your website with quality content
- Hunt and get regular reviews from happy customers, etc.
- Use simple yet classy designs on your website
Finally, use a Call-To-Action button to let your audience know what action you want them to take in your website. For example, you can use something like Buy Now, Signup For Free, Click To Download, and so on.
Place it at the top, center, or bottom of your website for a quick reminder. If you incorporate these local SEO tips effectively, your business will be at a competitive edge.
7. Pay-Per-Click( PPC) Advertising
Pay-per-click advertising, also known as search engine marketing, is a cost-effective way of generating plumbing leads quickly. PPC involves paying Google and other search engines to place your business on the top of search result pages.
Google only charges when people click on your ad, unlike traditional advertising platforms like the media, billboards, magazines, and newspapers that charge you whether or not anyone sees your ad.
That way, you only spend on potential leads and gain insight into your ad performance. You can also collect data that will help improve your marketing strategy going forward.
8. Leverage App-Based Plumber Referral Service
Whether you are just starting or you’ve been in the business before now, referral services can help you generate more leads for your business.
There are a lot of online companies out there that specialize in generating leads. They also host people in individual neighborhoods and connect businesses with other businesses to generate shared leads.
So, if you have the resources for this, consider signing up for any of these platforms. However, before signing up for any contract, we advise you to conduct proper research to know your options. Have a clear understanding of the billable terms and conditions to be on the safer side.
9. Invest in Social Media Marketing
Social media marketing is a great way to put your business in front of the right audience. That is because social media has quickly gone from being a place for text and keeping in touch with loved ones to a marketing powerhouse.
Over the past few years, the number of social media users continues to grow exponentially. With about 4.59 billion users, you can reach as many people as possible. Plus, it doesn’t cost a fortune.
You can take advantage of some platforms like Twitter, Facebook, LinkedIn, Instagram, TikTok, and YouTube to promote your business and generate quality leads.
Whatever the case may be, ensure you have an account with a complete business profile and a link directing your audience to your website. Also, keep posting regularly and stay active by interacting with your audience and answering their questions. This way, it won’t take your time to generate leads.
10. Offer discount
How do you feel when you hear that an item you’ve been longing to buy for a while is now selling at a discount? I know I will be excited and might as well just pay for it. In the same vein, that is your customers may react to a discount offer. The feeling of saving a few bucks on a product or service is unmatched.
Offering discount services can make your customers happier and more likely to pay for your services. Discount services not only attract customers but also helps keep them. On top of that, it will help increase your bookings and keep you ahead of your competition.
However, you need to apply caution as you offer discounts. It is one thing to offer discounts, it is another to deliver. An unhappy customer may never return, no matter how much you scrape off the initial service costs.
There you have it. 10 ways to generate leads for your plumbing business. Simply decide on the one that aligns with your need and financial capacity and get started. Remember, there’s no better time to put these ideas to work than now.