15 Best CRM software for Small Businesses

15 Best CRM Software for Small Businesses

The biggest part of every business is the customers. For many small businesses, getting customers and maintaining a good relationship doesn’t come easy. To this end, software developers have developed a host of CRM software to help small businesses. 

However, in this article, we shall focus on CRM software for small businesses.  As a small business owner, the right CRM software puts you a step ahead. You can also learn about how to convert your visitors into leads. 

Benefits of CRM Software

If you are wondering what benefits CRM software adds to your business, here are a few.

  • Segment your customers. Segmenting your customers increases productivity and improves effective communication. 
  • Organize your contacts. CRM software helps you organize your contacts in an orderly format. 
  • Report your sales. You may lose track of your sales records as your business grows. CRMs are here to help you take care of it. 
  • Higher lead conversion. Identify possible leads via the lead tracking tools. 
  • Improves workflow. Experience smooth workflow with the automated features. 

What To Look Out For

Look out for these qualities before choosing CRM software for your small business. 

  • Affordability: affordable and effective CRMs are your best bet to scale your business. 
  • Easy to learn/use: select a software that is easy to learn and use. 
  • Integration with other tools: CRMs are likely not the only tools your business will require for growth. So, choose a software that can work perfectly with other tools. 
  • Customer support: as a small business with limited staff and resources, you need all the help you can get to help improve your customer relationship. your CRM software should be up to the task. 

Below are the 15 best CRM software for small businesses. 

1. HubSpot


Hubspot is easily the most widely used CRM software. Small and big businesses alike use this software to improve their business performance. HubSpot software is a combination of sales marketing and CRM processes. Improve inbound sales with Hubspot.

Using an Excel sheet to record company activities is old-fashioned and barely practical. HubSpot has made this process so much easier. HubSpot allows you to study your customers by providing the necessary information you need. 

Now you can keep a record of the activities going on within your business. With a simple HubSpot CRM software, record your sales activities, customers’ preferences, contacts, and more. 

The best is that HubSpot offers free versions for small businesses. Both the free and paid versions run smoothly with Shopify and some data-sharing apps such as Zapier. 

2. Salesforce 

Are you looking for CRM software that is simple yet powerful? Look no further. Salesforce is all these and more. Helping businesses build a solid relationship with their customers is one of the primary goals of Salesforce. 

Thousands of small businesses depend on Salesforce to push their business forward. It is easy to use, and it has loads of features. The many unique features of the software make it a great pick. 

Over the years, Salesforce has proven to be a business growth booster. It allows users to customize their CRM and other available tools. Salesforce automates most of the difficult tasks. Thus, small businesses become easier to manage. 

Salesforce CRM drives up your lead conversion rate. It provides you with detailed information that can help boost your business performance. 

This software offers an affordable plan for businesses on different levels. The lowest plan starts at $25 per month, billed annually. 

3. Zoho

Zoho CRM is ideal for small businesses. It has a complete suite of CRM features. Organize your workflow, track your website visitors, monitor your leads, customize your templates, and automate various tasks. 

Zoho understands the power of social media and has not failed to incorporate them. You can reach a wide range of target audiences through Twitter, Google+, and Facebook integration. 

Why is Zoho a good pick for small businesses? It offers a free version that allows up to 3 users, 10 email templates, and 50 emails per day. The paid version is cheap, starting from $14 per month and a maximum cost of $52 per month, billed annually. 

4. Salesmate 


If you want to make more sales but don’t have the luxury of time to learn to use multiple apps, Salesmate is all you need. Business growth is the primary focus. Salesmate CRM does the following; sales automation and sequence, Prospect and lead engagement, tracking sales activities and pipelines, and more. 

Convert leads into customers with personalized and automated emails, calls, and SMS. keep track of your business activities, sales records, call logs, and contacts. This tool notifies you of your email performance once you send them out. 

Salesmate offers a 15-day free trial with no commitment. The paid plan starts from $12 per month, billed annually. 

See full price list 

5. Capsule. 


Keep track of your sales performance and your customer relationship with Capsule CRM. Capsule is easy to use, and it runs smoothly on mobile devices and desktops. 

It has 5 categories of unique features. They are. 

  • Contact management. Study your customers and build a stronger relationship with them
  • Sales pipeline. Track your sales performance to know the sales campaigns with the highest engagement. 
  • Task and calendar. Set task reminders on your calendar with Capsule.
  • Email templates. Create shareable email templates. 
  • Sales analytics. Make informed decisions with accurate data at your disposal. 

Enjoy free access to Capsule with basic features, 2 users at a time, and up to 250 contacts. Capsule CRM offers affordable plans starting from $18 per month. 

See full price list

6. Microsoft Dynamics 365

This is a multi-purpose tool that caters to the sales, marketing, supply chain, commerce, and finance of your business. Microsoft Dynamics 365 is more common among Microsoft users. 

Are you wondering how the platform impacts your business? 

  • Improve your customers’ and employees’ personal and work experiences respectively. 
  • Increase your sales rate through improved customer experience. 
  • Build a community of loyal customers. 
  • Improve business performance with automated features. 
  • Microsoft Dynamics helps you adapt to the fast-changing trend in e-commerce. 

The cost of accessing the platform depends on the type of service you need. See price list

7. Zendesk Sell


Zendesk Sell is a tool that helps businesses provide better customer support services. It gives you the freedom to manage and keep track of your business activities from one platform. That way, work becomes more productive and more enjoyable. 

One way to increase sales is to know what your customers think about your product or services. Zndesk Sell tells you your customers’ opinions about your business. With such information at hand, you can improve the customer experience. 

Zendesk Sell is a top pick for small and big businesses alike. It integrates seamlessly with marketing apps on various e-commerce marketplaces, helps to boost revenue growth, and is affordable. 

Zendesk Sell charges are determined by several factors, there is no free plan but you can enjoy a 14-day free trial. 

See price options

8.  Agile CRM 

Agile CRM is an all-in-one CRM software. It offers simple and advanced services to small businesses at an affordable rate. Over 15,000 customers across the globe trust Agile to deliver the best services. 

Automate customer appointments, and marketing campaigns, send reports through emails, and many more. Get access to API-powered integrations, plugins, and widgets 

Agile CRM is great for small businesses. It offers a free plan that allows up to 10 users at a time. The paid plan starts from $8.99 per month and goes up to $47.99. 

9. Pipedrive 

If you are a small business owner in need of a simple lead management tool, Pipedrive is for you. It is easy to use. It offers 24/7 customer support, and it integrates with over 270 apps. 

Manage your leads and increase your conversion rate with a simple UI platform. Pipedrive services are affordable although they do not offer a free plan. 

However, you can enjoy a 14-day free. The paid plan starts from $12.50 per month and is billed annually. The price scales higher as your needs increase. 

10. SugarCRM

SugarCRM is a great CRM software for small businesses. It was developed to help users improve their business performance. It helps you improve your customer experience by providing you with accurate insight into your customer’s preferences. 

You can customize this tool to blend with your brand and use it whenever you want. Automated workflow makes it even better. SugarCRM allows you to interact with your customers on a personal level. 

SugarCRM refers to its features or solutions as Sugar professional. The cost of accessing Sugar professional depends on the service category. The category with the lowest category starts from $49 See the price option

11. Monday.com

Monday.com CRM is ideal for small businesses that belong to a group of people. It provides a platform that allows you to work as a team. Track your activities and set reminders so you do not miss a thing. 

Monday.com CRM uses the Kanban-style board. This board style makes working as a team hassle-free. Improve your overall business performance with this tool. 

Get this tool at an affordable cost or use the free plan. Also, enjoy 14 days of free trial for the paid plans. The paid plan starts from $60 per month for up to 3 users. 

12. Insightly

Choose Insightly if you are looking to keep track of your business activities and your sales pipeline. With Insightly, you can track your milestone, and manage your leads and projects. 

Insightly has a Gantt chart view that keeps a record of your expenses, time spent on a task, and your progress level. 

This software allows you to share data across other platforms. You can also automate some actions to keep the ball rolling. 

Insightly CRM offers a free trial for 14 days. It has three paid plans starting from $29 per month. 

See full price

13. Streak 


Streak is a CRM software that is great for a team. Take your work as a team out of your Gmail inbox. Automate your software to make working as a team a lot easier. Capture emails and contacts, and share call logs, text, and emails automatically with Streak. 

So we mentioned taking your work out of your Gmail inbox. But, if you would rather work within your inbox, streak got you covered. You can work from any convenient place and on any device.

Know when your email gets a view and keep emails from different teams separate. Streak offers multiple plans starting from $0 to $129 per month. 

See full price

14. Freshsales 

Freshsales is a top pick for small businesses needing comprehensive lead management. Find out more about your customers with the built-in lead capture form. It is supported on mobile devices as well. 

Freshsales is an AI-powered tool that can help you make informed decisions to scale your business. Thousands of businesses across the globe trust this platform to get their desired result. 

Enjoy free access to Freshsales for as long as you wish and a 21-day free trial for paid plans. 

15. ConvergeHub


Manage your business activities from one platform. ConvergeHub is a great pick for small businesses looking to store their data in a single storage facility. It is an end-to-end CRM software. 

ConvergeHub offers automation features that help you create personalized campaigns. Personalized campaigns increase the lead conversion rate, which means higher sales within a shorter period.  

This software is secure, flexible, and scalable. It offers a variety of features to help your business improves customer experience. 

ConvergeHub paid plans are affordable, with the lowest price at $9 per month and the highest at $59 per month. 


Incorporating CRM software into your business is one efficient way to improve the standard of your business. Customers are the core part of every business at any level. So there you have it. The 15 best CRM software for small businesses. 

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