Do you want to generate more sales for your e-commerce business? I dare to say that every business owner aims to make more sales and profit. Taking your business online could be a game-changer. you can generate more sales within a short time if you know the tricks to get it done.
E-commerce businesses are becoming more prominent in recent times. And why not? With an e-commerce business, you have a wider reach of your potential customers. Location and language barrier have nothing on you.
Running a successful online business is a dream come through for many business owners. But, the challenge lies in generating more sales from your store.
Fortunately, we can help you get on the right track. There are many ways to get your desired result. In this article, we will go through 15 of them. You can apply all of these hacks or choose those that apply to you.
Without further ado, let’s get started.
1. Set up your sales funnel properly.
Sometimes, your lead is not converting into sales because of your sales funnel. You need to understand that you are dealing with humans, not bots. Not many people will linger around if they don’t find what led them there. They just move on to the next available website.
Set up your sales funnels properly to gain more sales. You may be wondering what a properly set sales funnel should be like.
Here is the deal. Proper sales funnel should direct your website visitors to the product that led them there. So if a person finds a product you advertised online and decides to visit your website, don’t show them something else.
Redirecting your website visitors may hamper your sales rate. You are losing more visitors than you know.
2. Create a detailed buyer persona
This is simply. A buyer persona is a description of who your customers are. It includes gender, age, social class, buying patterns, and so on.
The logic behind this is to know who your customers are and the best way to market your product or service to them. You don’t have to go overboard with it.
With a detailed buyer persona, you can craft your business in a way that suits your potential customers. The obvious result will be more sales.
3. Use the urgency and scarcity strategy
People get pumped once they know they are about to miss out on something good. So they would rather not. Everyone loves those extra bucks they get to keep for themself. If you want to generate more sales, give your store visitor incentives. But make it limited.
A typical urgency and scarcity strategy should look like this.
- 10% discount for a single item for 48 hours
- 15-20% discount for 5-10 items for 48 hours
- 15% discount on a large order (25 items and above) plus free shipping for 48 hours.
To make it more effective, here is what you can do.
- Add a timer to show your visitors how much time they have left.
- Update the number of items left from time to time.
- Share sold-out items.
A sense of urgency and scarcity will get you some sales. And quickly too. How you choose to implement it, depends on the product and your target audience.
4. Have a Friendly refund policy
Online stores are quite different from physical stores. You can check out the quality of a product in a physical store before purchase. The same does not apply to an online store.
People are sometimes worried about buying a product that doesn’t match its description and not getting a refund. What if it gets damaged in transit? What if it comes in a little too late? Who bears the brunt?
How do you eliminate this daunting thought that is holding your customers back? Having a friendly refund policy is the solution you are looking for.
When customers know that they are eligible for a refund under valid circumstances, you will have a lot of willing buyers. The better your refund policy, the higher sales you generate.
5. Build an email list
What better way to run free ads than an email list? Will it be challenging? Yes, it will. But the result will blow your mind. Building an email list is something every e-commerce business owner should do. this strategy can help you generate more sales on your e-commerce store.
If you don’t see the bigger picture yet, let’s point out some of them.
- Free ads. It is the most obvious of them. When people signup for your email list, they’ve permitted you to promote your business for free. You can send them promotional emails at any time of the day and not worry about charges.
- You are building loyal customers.
- Social media rules don’t apply to you.
How can you build an email list? There are two simple strategies you can try out.
- Signup option at checkout. The checkout stage is the perfect time to request that email address. If a customer is about to checkout, that could mean they found your store credible. Create a CTA button right before the checkout box.
- Popup. Popups are great, but you need to be careful while using them. You want your store visitors to buy from you, not run from you. The best way to use popups is proper timing. Set them to show up after a user must have spent some time on your website and not when they just arrived.
A higher email list can help you make more sales if you use it right.
6. Create an email marketing strategy
You would agree with me that this strategy is a no-brainer. If you are building an email list, it is for a purpose. That purpose is marketing.
Many store owners send out the same newsletter to everyone on their list. If you are one of them, you are getting it all wrong. Now you may be wondering what you could do differently.
Classify your email list accordingly, based on their;
- Purchase
- Preferences
- Buying patterns and the likes.
Once you have done this, you can now create newsletters that apply to each group. When you share personalized newsletters with your subscribers, you have their attention and convince them to patronize you.
7. Optimize your store for mobile devices
You cannot overlook the significance of mobile devices in our modern society. Also, more people have access to a smartphone than a computer. So, if you want to generate more sales, a well-optimized website can do the trick.
The competition between mobile and desktop shopping keeps getting tough. It only means one thing, it could be your one ticket to growth if other hacks fail. Therefore, you can either get on board or be left behind.
Your customers should have a seamless experience while shopping on their mobile devices.
8. Instagram business
Instagram is currently one of the most used social media platforms. With about 2 billion monthly active users. Integrate it with your website to make the most of it.
source: fine funky
Before setting up a business account, make sure your business aligns with Instagram business policies.
You can make more sales with an Instagram business account. Keep your audience engaged. Share content that will keep them glued to your page as often as possible. Then sit back and watch your sales rate go higher.
9. Facebook ad
The largest social media platform at the moment is none other than Facebook. With over 2.5 billion monthly active users, Facebook is a fantastic way to increase your conversion. Unlike other social media platforms, Facebook is a platform that accommodates everyone. Men and women, young or old, working or otherwise, are all on this platform.
Running Facebook ads exposes your website to a larger target audience. Therefore, Facebook ads can help you generate more sales for your e-commerce business.
Facebook also offers you useful tools to monitor your ad progress. Not only that, but you can also set up a Facebook shop where buyers can make direct orders for your items.
10. Interact with your audience
Apart from running ads on social media, interacting with your audience is a great way to generate more sales on your online store. A higher number of sales are from existing customers. there are many customer relationship management software that can help you relate better with your customers.
When you interact with your audience, you are building a community of loyal customers. Your customers are actual people with actual feelings and they would love to know that they are dealing with a real person. How else would you appeal to their emotions if there is no communication?
Once you’ve established a solid relationship with your audience, you are on your way to experiencing a higher conversion.
11. Set the right price
Customers are always looking out for stores that sell their products or services at a fair price. A higher price will drive potential customers away. But a lower price will create trust issues.
Would you rather sell a few pieces at a high rate or a ton of them at a fair price? The latter is always a better option. More people will be delighted to buy your product at an affordable price.
One of the easiest ways to set the right price is to compare prices. Find out what other stores are charging and adjust accordingly. Not just that, your supplier might need to go. If your supplier’s prices are high, you know what to do.
12. Show off testimonials
Customers feedbacks are an integral part of business growth. According to Big Commerce, 92% of people trust online reviews, and 72% buy products because of positive reviews.
Even without the study, I can attest to how powerful testimonials are. On a personal note, I only patronize online stores after reading their positive reviews. So don’t sleep on this one.
Showing off testimonials is also a great way to build trust and credibility. Now your new visitors can see how satisfied your existing customers are. once trust is established, your online store begins to generate more sales.
12. Offer multiple payment options
One of the biggest challenges for eCommerce businesses is the payment option. Imagine a scenario where a customer likes your product and adds it to their cart. They proceed to checkout but can’t pay because of the limited payment option.
That is not a good scenario. But there is always a way out. Having multiple payment options bridges the payment barrier between you and your customers. Businesses with several payment options often make more sales than their competitors. Here are some to try out, Wepay, credit cards, Google Wallet, Wire transfer, and a host of others.
14. Faster shipping
In addition to having multiple payment options, your customers must get their orders on time. Ecommerce businesses thrive on fast shipping. Check out all the top e-commerce businesses and tell me one thing they have in common. Fast shipping.
When customers do not get their order at the right time, it leaves a bad name for your business. When we mentioned testimonials earlier, it includes both the good and the bad. You want to get as many positive reviews as possible, and your shipping time should be one of them.
Use third parties to handle your logistics. Many reliable logistics companies can help you with fast shipping. Also, offer different shipping options, free shipping (slow) or paid shipping (fast). fast shipping time is a proven way to generate more sales from your e-commerce business.
15. Give out freebies as often as you can
Giving out freebies is a proven way to have more customers trooping in. People love incentives, it makes them feel valued and appreciated. Oftentimes, the more you give back to your customers the higher your store generates sales.
Whatever the nature of your business is should not matter. If you run a service-based business, you can offer a free trial of your services with no commitment. For instance, Shopify offers a 14-day free trial to new users.
If you sell products, give out free samples of your latest additions or gifts on every bulk order. Your customers will keep coming back for more. They might introduce your business to other people.
Conclusion
After carefully going through all the hacks we have mentioned, select those that apply to your business. At the of the day, you know your business better. There are countless other ways to generate more sales. However, these are what we have for now.
