Social media tools are powerful tools for effective social media marketing. Social media has become a part of our daily lives for fun or business. Millions of users across the globe are now on board and have a registered account on one more platform. Companies and personal brands are included too.
But, before the rise of social media tools, managing multiple social media accounts for topmost productivity wasn’t easy. As an entrepreneur, you may lack the time or resources to outsource your needs.
However, tons of social media tools can help you manage your online presence efficiently. We shall discuss five must-have social media tools for busy entrepreneurs.
1. Buffer
Handling multiple social media accounts by yourself can be overwhelming. Your audience may not be online when you are, but you want them to see your post early enough. Buffer is a social media tool that helps you schedule your activities on Twitter, Facebook, Instagram, Google+, and more for higher productivity.
With Buffer, you can do a lot from one place. Connect your social media accounts and other necessary tools to your Buffer dashboard and get to work.
The platform allows you to shorten links, schedule posting time for each account, reply to comments and messages, analyze content performance, and share videos and photos directly from your dashboard without logging into your social media accounts.
Buffer helps you easily engage and interact with your audience without hopping from one account to another.
Pricing
Buffer is free and offers affordable pro plans with a 14-day free trial.
- The Essential plan costs $6 per month
- The Team plan costs $12 per month
- The Agency plan costs $120 per month
2. Hootsuite
Do you need a social media manager but can’t afford to hire one? No need to worry. Hootsuite is a unique social media management tool that allows you to control your social media activities from one place.
You can see what your team members are doing, schedule time and content for different accounts, and update existing content. Hootsuite is one of the most efficient tools for social media marketing. It provides an in-depth analysis of your business performance and the areas you need to improve.
Hootsuite was created to make social media marketing a walk in the park for entrepreneurs and small-scale business owners. It integrates seamlessly with Instagram, Facebook, Twitter, YouTube, Google+, Tumblr, Reddit, and more.
Pricing
Hootsuite offers a free 30-day trial and four paid plans.
- The Professional plan costs $49 per month for 1 user and 10 social accounts.
- The Team plan costs $249 per month for 3 users and 20 social accounts
- The Business plan costs $739 per month for 5 users and 35 social accounts
- The Enterprise plan has no fixed price and is available to 5 users with 50 or more social accounts.
3. Buzzsumo
To stay relevant in your industry, you should be abreast with the latest trends and changes to give your customers what they want. You need a social media tool that can help you create exceptional content, quickly find out what your competitors are doing, and how well your content performs.
Buzzsumo is the ideal tool for this purpose. It helps bring out your creative juice and provides you with the resources to achieve your aim. There is so much you can do with Buzzsumo;
- finding relevant keywords and topics for your content
- researching your competitors
- Analyzing your content performance
- Find influencers to promote your business
- See trending topics and more
Pricing
Buzzsumo offers a free plan and three paid plans.
- The PRO plan costs $99 per month
- The Plus plan costs $179 per month
- The Large plan costs $299 per month
4. Biteable
What is social media without content? Sharing engaging content with your audience can get you closer to your goals faster than you would imagine. Keep them engaged with quality content and watch your business grow.
Biteable is the social media tool you need to create the type of content your audience would love. You can go beyond plain text and create short informative and entertaining videos for your Twitter, Facebook, and Instagram.
According to a study by wyzowl, video content outperforms text or images, and about 88% of people say they would love to see more videos from brands on social media.
You can quickly create quality content with free video templates, music, custom footage, and more without spending a fortune. Biteable is easy to use and affordable. The free version offers many valuable features, and it doesn’t cost much to upgrade to the premium version.
Having this tool as a busy entrepreneur will have an unquantifiable impact on your online presence.
Pricing
You can upgrade to the paid plans to get access to more features.
- The Pro plan costs $49 per month, billed yearly
- The Team plan costs $99 per month, billed yearly
5. IFTTT
IFTTT is an acronym that stands for if this, then that. It is a tool that lets you run your social media activities with ease. It functions by triggering an equal reaction when something happens.
With IFTTT, you don’t have to do everything by yourself. All you have to do is, set the actions you want the tool to perform in response to what is happening on your platform. For instance, you can set IFTTT to automatically update your event calendar when you add new photos and videos on Instagram.
You can create several rules in one to lessen your workload and reduce possible manual errors that may occur. IFTTT integrates with Dropbox, Instagram, Twitter, YouTube, Google calendar, and more.
You can upgrade to the Pro version at an affordable price. The costs of the plan depend on your location.
Key Takeaway
These are essential social media tools that cater to your needs as an entrepreneur. There are several other social media tools for different purposes. And some may be specific to each social platform, for example, Facebook manager for Facebook, Twitter feed apps for Twitter, and more.
Overall, the goal is to grow your business. If you are focused on Facebook marketing, here are some tips to grow your business with Facebook ads.
