My Second Facebook Lead Generation Campaign
I made a post here not too long ago about how my first Facebook ad campaign fell flat on its face. Well, though it was a painful experience for me, I believe I have learned my lessons.
Or have I??
Anyway, I am currently running another lead generation campaign on Facebook, but this time around in a totally different niche – solar panels and inverters.
Of course, I am doing this for a company that contracted me to manage their online sales campaigns.
I accepted this offer because I believe it’s much better than selling websites.
The Goal
The goal was simple: get as many sales as possible from this campaign. Well, turns out this goal was far from being simple.
Of course, I knew people wouldn’t instantly jump and give me their money when selling high-end products like solar and inverter systems that cost 1 million or more.
But I was prepared to handle this friction.
The Campaign Setup
Unlike my previous campaign, which I ran on a budget of 15,000 naira, I knew I would need a bigger budget for this one. So I stuck with a 50,000 budget, which I hoped would stretch for 2 weeks.
I planned to run 3 different ad sets within one campaign.
The first ad set will be a video creative that links to WhatsApp. This means that after people watch the video, they could click on the “Chat Us” button, which takes them to my WhatsApp.
The second ad set was similar, only this time I used a static ad instead of a video. In the static, I clearly indicated the price of the systems I was promoting.
I included the price in the image ad for 2 reasons: First, to eliminate the “how much” flood of comments. Second was to weed out low-quality leads and window shoppers.
The third ad set was completely different. Although I used this video for the creative, the flow was different.
Instead of sending me a message directly on WhatsApp, prospects had to fill out a form. The form asked 3 things from them: contact information, the type of system they were looking for, and their budget. The best part is that after filling out the form, they are automatically redirected to my WhatsApp, where the conversation continues.
The outcome
The ad campaign is still running as of this moment. While it hasn’t fully matured yet, I feel I have gotten some insights I can share.
So far, the 3 ad sets spread across 2 different campaigns have yielded 73 leads. This might look like a lot on the surface, but it’s not.
Newsflash: none of these leads have bought a single thing yet.
But I must say the quality of leads I got this time around was way better than the ones I had when I ran the web design campaign.
Yes, I still get spam messages. I mean, some people saw my ad, clicked on it, and advertised their products or services to me.
Yes, there were still people who said hi and disappeared, even after filling out my forms.
But I am seeing better prospects.
What I am doing now is following up with these leads without being pushy.
I will keep you guys updated.
Ready to build a website that attracts sales?
Your business deserves a website that looks professional, loads fast, and helps you win more customers. I am the right guy for the job.